Christin Tan

Neuro-entrepreneurship and awakening the entrepreneurial brain through coaching

Christin Tan

Are you curious about how understanding the human brain and supercharge your coaching practice? Join me as we discover the fascinating intersection of neuroscience and entrepreneurship, exploring the concept of “Neuro-entrepreneurship” and how we as coaches can awaken the entrepreneurial brain.

In this session, we will uncover the neural mechanisms behind creativity, risk-taking, and innovation, shedding light on how these processes can be harnessed to fuel entrepreneurial endeavours. We’ll explore practical strategies and insights that can be integrated into coaching practices to help clients unlock their entrepreneurial potential. Whether you’re coaching aspiring entrepreneurs or established business leaders, this session will provide valuable tools and perspectives to enhance your coaching practice.


Christin Tan is a practising psychologist in coaching and occupational psychology, with a heart for people and research interest in applied neuroscience. Her unconventional journey saw her through diverse experiences, involving employment and business development across various industries and sectors, including the public and private sector, social, as well as the fourth sector. A founding member of the 2WS Group, and book author to ‘Entrepreneurial Personality for a Sustainable Competitive Advantage’, Christin is passionate to promote and advance coaching psychology, organisational psychology, and entrepreneurship psychology in Asia Pacific.